MARRIED ON MYSPACE (HP, DISNEY, JC PENNEY)
eCommerce site JCPenney.com wanted to attract visitors to their online wedding registry service. We created a digital video series MARRIED ON MYSPACE, where unique visitors could vote on all aspects of planning a wedding (the ring, the cake, what to put on the registry, etc…). The series had 15 million interactive votes, and drove traffic back to JCPenney.com
The series also successfully integrated other brands such as HP, Dove, and the Disney film “The Proposal” starring Sandra Bullock and Ryan Reynolds.