COUPON MOM (CLOROX)
eCommerce site COUPONMOM.com generates revenue when visitors ‘click’ on coupons. The goal was to generate more traffic on the site.
As creative digital marketing, we created a unique online video series centered around the Coupon Mom showing you how SAVE BIG on groceries. We distributed this content via organic social media and paid distribution.
In 6 months, CouponMom.com went from 1.2 million unique visitors per month to north of 4 million unique visitors.
The series also had dual-pronged success as it was an effective sponsorship for major brands: Clorox, Discover Card, and Kodak.