Austin Jewish Academy (a K-8 Jewish Day School in Austin, TX) wanted a video for their annual fundraising gala that was fresh, original, and funny; a video which would illustrate their high-spirited community and creative approach toward academics.  The video also doubled as a recruiting tool to illustrate all of the incredible opportunities offered at Austin Jewish Academy.   The Blank Press wrote and directed a short film that featured many of the students actually profiling the school with a tongue-in-cheek sense of humor, with the making of the video itself actually serving as a challenging, confidence-building school project. This promotional video helped triple applications to their school, and Austin Jewish Academy has hired additional faculty to manage their increased influx of students.